In this article, I’m going to share with you a few Google AdWords tips that will increase your click through rates. I’m sure you’ve heard that Google AdWords is one of the most effective ways to market your website, but did you know that it’s also one of the easiest? In other words, anyone can do it! So here are some simple Google AdWords tips that will get your website noticed by buyers.
The first one of my Google AdWords tips is to find keywords that are less competitive, and build PPC ads around them. Why is this useful? Because you want to have your ad show up for as many potential buyers as possible, right? And with less competition, you get more free traffic. And with more free traffic, you’ll be able to drive more conversions. So let’s break down this Google AdWords tip into its parts:
Find less competitive keywords that are relevant to your offers. One of the biggest advantages to using Google AdWords as opposed to the alternative, mailing list building, is that you can target people who might be interested in what you have to offer. But even more importantly, with Google ads, you only have to pay for people who see your ads, and those people are usually people who saw your ads within the first few searches done via a search engine like Google. So the key here is to find high-quality, low competition keywords that don’t have very high search volume, and that are related to your niche and offer.
If you’re wondering how you can achieve these two things, let me introduce you to the magic words: “nel”. What’s a “nel”? It’s a word that Google uses internally to track the performance of your ad campaign. By tracking how many times your ad shows up on Google search results pages, how many of those clicks result in a sale, and how many of those sales result in a call to your business, you can see the success of your PPC (pay-per-click) efforts. This is the power of the Nurture & Growth program.
Also, make sure to keep your keywords short and sweet. You can use software tools to do this. For example, you can use a keyword generator to generate long-tailed keyword phrases, which are only three words or less. Then, insert these long-tailed keyword phrases into your PPC ad. These will be picked up more frequently by Google’s AdWords PPC system, resulting in more traffic, and more potential conversions.
Make sure your landing pages are optimized around your ad. To make sure that your ads get the best possible click throughs, you want to target keywords that will bring in targeted traffic. Your landing pages should be well written, clear, and easy to understand. If your landing pages are unclear or hard to navigate, no one will bother to click through your ads. So pay attention to these Google AdWords tips:
In reality, even though the ads themselves have very few moving parts, there are some things that are impossible to control. That is why it is important to maximize the placement of your ads. And remember that if you are using pay per click programs to market your site or your products, it may not work out. In order to have success, you have to have a solid marketing plan. Don’t rely solely on PPC alone.
This was all well and good, but how can you make the most of your ads? It really comes down to two things: creativity and practice. When you come up with ideas for ads, test them out. You might need to tweak them slightly to make them compelling. Keep trying until you find a set of Google AdWords tips that work for you.