Vlogging vs. blogging: which is right for you?

The funny thing about the blogging versus vlogging debate is it had raged on since before YouTube even existed; longer, actually, as this argument isn’t only about creating video content to share online, but specifically using a webcam for such efforts. For years now, there’s been disagreement over the superior form of digital content sharing, which continues today.

So if you’re trying to determine which method you should be using for your blog or business, here are some points to consider about both blogging and vlogging.

Vlogging (video blogging): The Pros

There are several advantages to using video blogging for your business or blog. First, videos drive traffic. Videos are the most trending type of content on the internet, and when you combine that with social media’s love for all things visual, it’s easy to see how they work so well in regards to bringing in visitors. This is especially real for online businesses, which rely heavily on traffic to get sales.

Second, video blogging is engaging. People like to watch videos because it creates a two-way conversation between the creator and viewer, which text can’t do. With video blogging, viewers get to know and understand you and your business better than they would with just words on a page. So if you’re looking for ways to build an online community around your blog or business, creating a few videos to share might be an excellent place to start.

Third, video blogging is an easy way to rank higher on Google and YouTube search engine results pages (SERPs). That’s because Google owns YouTube, and the more views you get for your videos, Google will be more likely to show them. It’s just another way video blogging can help you increase your traffic and sales.

Fourth, video editing can be fun. Okay, it’s not always fun, but in most cases, it can be. There’s a free online video editor that makes it a lot easier than editing text, which means you won’t have to take up as much time on the process. That equals more time for creating videos, which equals more traffic for your blog or business.

Fifth, there are no size limitations. You can produce a lot or as few videos as you want, and they won’t take up any space on your site. This is especially true for video blogging platforms like YouTube, which allows each user to have one free account to upload unlimited videos.

Vlogging (video blogging): The Cons

There are also some possible pitfalls to consider before you start your vlog. First, it can be challenging to come up with ideas for videos. There’s plenty of competition out there for attention, and if you don’t have an exciting idea or topic people want to learn about, they probably won’t stick around long enough to hear what you have to say – regardless of how good your video is.

Vlogging can also be a lot of work, especially if you want to do it well. Lighting, sound quality, camera angles are essential when producing professional-looking videos. If you opt for the webcam on your laptop or computer, you’re likely to run into problems with all of these areas. Fortunately, it’s possible to invest in equipment that will make your videos even better, but it isn’t cheap either.

Finally, there’s the issue of time – or rather lack thereof. Think about how much time you spend blogging now. Now, imagine having to record video footage for every post you create. That can be a lot to juggle, and if you’re already maxed out on time, it might not be the most suitable for you.

Blogging: The Pros

While blogging is becoming increasingly less common as a form of personal journaling, it remains popular for business owners looking to share their knowledge with an audience looking for information and resources to help them solve challenges or improve their lives. There are a variety of reasons why blogging is still a worthwhile effort.

First, it’s cost-effective. Unlike video blogging, all you really need to get started is an idea and the ability to type – making it accessible for everyone from stay-at-home moms who want to share their recipes to business owners looking for ways to turn their blog into a full-fledged business.

Second, blogging supports SEO efforts. The more you blog, the higher your website will rank on SERPs for certain keywords and phrases related to your posts and products/services – which means more traffic for you.

Finally, it’s quick and easy to do. If you’ve already set up a blog for your website, you can create a new post in less than five minutes. Blog posts also don’t require as much editing as video content might, which means you’ll be able to get started right away.

Blogging: The Cons

While it doesn’t require a lot of effort to start a blog, that’s not necessarily a good thing. You can’t just write some words about your topic and assume people will come knocking on your virtual door for more information – you have to find them first. And there are ways to do that, but it does take time to implement the strategies that will bring you visitors.

Blogging also doesn’t support social media as well as video can. Facebook, Twitter, and the like are all focused on sharing photos and videos – not text posts. If you’re aiming to expand your reach through social platforms, blogging is probably not the best choice.

But beyond that, blogging can also be a huge drain on your creativity. Not only are you responsible for creating content, but if you want your blog to be successful and grow into an authority site, then you have to spend more time coming up with posts and coming up with new things to say about topics you’ve already covered. That can be a real challenge in keeping your energy level up over the long term.

So is vlogging or blogging right for you?

As with the majority of things in life, there’s no clear-cut answer to this question. But what helps is knowing more about the pros and cons of both blogging and vlogging, so you can at least have a partial idea of what to expect when making your decision.

At the end of the day, it’s significant to do what feels right for you. If blogging resonates with you on a deeper level, but if vlogging just doesn’t seem like your thing, then don’t force it. On the other hand, if you sense that blogging just isn’t a good fit for you, vlogging seems like the way to go – give it a shot and see how it feels.

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